If there was ever doubt about Apple’s product and marketing magic having the same impact cross the pond, let me assure you they are alive and well. While I didn’t travel to Europe to get an iPad2, I did witness Day 1 of the iPad2 launch in Zurich. As it turns out I needed a power adapter and had to get one at the Apple store. I’ve attached a photo of the Disney-esque lines that wound over a block and a half along Bahnhofstrasse. I spoke to someone in line who traveled from Stuttgart to wait in line for the device. Amazing to see the Apple magic transcend cultures, languages and continents.
Next week I will post some thoughts and news related to healthcare and technology specific to several European markets. Those posts will likely make their way to iMedExchange.
In the meantime, I may drop a few posts from Baselworld….the largest watch and jewelry show in the world.